About Us

Bob Houk, the CEO of HoukTPM, has worked in trade promotion marketing since 1971, being involved in hundreds of programs. He has seen co-op, MDF, rebates, and other trade support programs from every perspective - he has managed programs for manufacturers, filed claims and taken deductions as a retailer, sold media using trade funds, worked as an ad agency account exec running a manufacturer-driven trade program, and he has been in the middle, working with both retailers and manufacturers on distributor-based pass-through programs. There is no significant category of product or service, nor any channel of distribution, in which he has not handled trade promotion programs.

The diversity of his experience has given him unique insights into the goals and problems of all the participants in trade programs, and into the strategy and tactics driving trade promotion, which he has incorporated into numerous articles, presentations, and seminars on the subject. He has published three books, including Trade Promotion Marketing, recently released by the Association of National Advertisers.

HoukTPM works as a team with other leading channel professionals to bring a complete solution suite, customized to your needs.

©2007 HoukTPM
238 Arbon Court
Crete, Illinois 60417-1121
+1 (708) 758-0748

E-mail: info@houktpm.com