News & Events
My book is available at the ANA Bookstore.
For the latest news of interest to channel marketers, visit our blog, TPMtoday.
The next TPMA meeting will be in Phoenix in November.
Several times a month, we provide news and insights in our newsletter, TPM Update. To subscribe, click here. Here are some of the past Updates.
February 2005:
Does Sarbanes-Oxley mean more whistles will be blown?
March 2005:
Another one bites the dust - oops, make that "two"
April 2005:
What happens when the rebates end?
Chaos and trade promotion
May 2005:
Nike and Sears: protecting the brand
More on Chaos
October 2005:
TPM in China
November 2005:
If the media is hurting, what does it mean to trade promo?
Updating the Update: Saks , China , Media
January 2006:
The TPAs' dilemma
... and now, Home Depot
It isn't just an American thing
The two-per-channel theory
February 2006:
Are exclusive promotions an antitrust issue?
Yet Another
A constitutional challenge to Sarbanes-Oxley
The day the music died
March 2006:
TPM convergence
Wal-Mart gets their wish -- sorta
Is the store a medium?
April 2006:
Will CPG continue to lead the way?
June 2006:
P&G wants retailers to earn their money
July 2006:
Trade promotion collaboration
August 2006:
The in-store agency
Program differentiation by product
September 2006
But first, a word from our sponsor
News Flash! Selling to department stores is getting tougher
Is in-store TV effective?
October 2006
Another retailer fiddles with allowances
The end of the insert?
November 2006
Electoral effects on marketing
Hershey says trade promo works
Private-label music
Two very different perspectives
December 2006
Opening the Sarbox
Circulation drops, ad rates rise
January 2007
Is trade promo about to go into decline?
February 2007
Sarbox -- the Lemonade Law
March 2007
HP goes CPG
Is the SEC about to give TPM outsourcing a helping hand?
Repeal Robinson-Patman?
What a difference a year makes
Oxley says, "I'm sorry"
April 2007
Thoughts on ingredient marketing
May 2007
Harry Potter and the Disappearing Channels
June 2007
Is MSRP OK?
July 2007
Trade Promo = $450 billion
What's so great about PRISM?
October 2007
Is Trade Promo Failure a CPG Thing?
March 2008
Could It Happen Here?
April 2008
Irrational Behavior / A Trade Promo Tactic I Don't Recommend / A Follow-Up to "Could It Happen Here?"
Shopper Marketing and Trade Promotion / The Accelerating Effect of a Slowing Economy
May 2008
Trade Promo Tactics and Processes for Shopper Marketing
Dealer Co-op Programs on the Web / A Visit to Fresh & Easy
June 2008
Everything's Getting Blurry, Doc! / Shopper Marketing Metrics Still Need Definition
The Future of TPM Outsourcing / Newspapers: The Slo-Mo Train Wreck / Marketing in a Recession (or Whatever This Is)
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